Brand guidelines

mixin brand

The look, voice, and building blocks of mixin. Everything on this page is driven by one config — tweak it live in the configurator and the whole site updates.

Logo

The wordmark

Two interlocking rings — people mixing. The wordmark is always lowercase. Keep clear space equal to the height of the mark on every side.

Color

Palette

Plum
#4a1d3f
Deep
#371230
Accent
#e07a5f
Sage
#7c8a6f
Cream
#faf4ea
Ink
#241019

Plum leads. Accent is reserved for calls-to-action and highlights so it stays loud. Cream is the page; ink is the text. Click any swatch to copy its hex.

Typography

Type

Display · Fraunces
Where verified people meet.
Body · Inter
mixin runs curated in-person mixers for young professionals. Bring a friend, meet a verified room, and keep the connections that click.
Voice

How we sound

Warm
We're the opposite of a cold swipe. Every word should feel like an invitation.
Verified
Trust is the product. We say what's real and we never overstate it.
In-person
The magic happens in a room, not a chat. Copy always points back to real life.
Playful
Meeting people should be fun, not clinical. Light, never cringe.
Messaging

Say it in one line

“Where verified people meet in real life.”

The verified, in-person social network for young professionals — friends, network, and dating, with a friend by your side.